Psychology of color in fashion, your perfect color for every occasion. – Paris Girl 21
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Psychology of color in fashion, your perfect color for every occasion.

Psychology of color in fashion, your perfect color for every occasion.

Did you know that colors influence emotions? And that the colors you choose to create your outfit reflect to a certain extent your mood and influence the attitude of those around you?

That's right, each color is associated with certain emotions and therefore in the world of fashion, it is essential to know what message we want to convey to people.

All colors have their pros and cons, that's why at Paris Girl 21 we reveal their secrets to you.

Red

Pros; It is a very powerful, intense and impulsive color. The brain associates it with sensuality, passion and sex, making it the color of love. It is high visibility, which means that it is good for attracting attention (Nobody forgets a woman in a red dress).

Cons: The color red is also the color of blood, so when the brain perceives red its sense of survival is triggered and makes us alert, stimulating faster breathing and heart rate.

When used as a secondary color, it can motivate people to make quick decisions and raise expectations. However, it can heighten emotions during negotiations and confrontations, so it will be wise to avoid it in large quantities when faced with these situations.

How to use it: Use it for a romantic date, or in events where you want to attract attention, we guarantee that you will call it, the more intense the red color is, the better. If you are in scenarios where you have to be persuading people with impulsive decisions, use it. On the contrary, if you are in situations where the quality of decisions require more time, red is not your best ally.

 

Red Coat

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Black:

Pros: by nature the color black is the color of authority, power, and elegance. Widely used thanks to its slimming effect, black can make its wearer appear distant and domineering.

Cons: Black is the absence of color so it can also be associated with depression and negativity (Emo style). 

How to use it:

If you want to wear it in a monochrome outfit, we recommend wearing it for short periods of time. It is possible to wear it for a longer time during the night, as our tolerance for black increases because we are used to seeing this color at night.

Another solution is to combine it with another color, as a result the color of your choice will highlight its qualities even more.

 

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White:

Pros: The color white is synonymous with purity, chastity and neatness. Used in royalty to communicate superiority. Used by brides to communicate innocence, doctors and nurses to convey sterility, white is a neutral color that goes with everything. Generally, it is used in shirts and blouses all year round, especially in the summer months, when it is worn in large quantities.

Cons: White is synonymous with simplicity, this total absence of color can suppress any emotion, after long periods of time we tend to ignore objects in white.
How to use it: This color goes very well in the day, it combines absolutely with everything. And it can be used for practically any situation.

 White jacket

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White coat

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White cardigan

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Blue

Pros: In fashion, the brain associates blue with elegance, sophistication, and royalty. Thanks to this, wearing it projects you as a person with intelligence, awareness, stability and depth. It is a good color to project knowledge, seriousness, confidence and power.

Cons: Blue is a cold color so it usually causes distancing depression, emotional lack.

How to use it: Unlike red, blue is the least impulsive color of all so it is great for inspiring confidence, calm and security. It is the most used color in business.

Blue Coat

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Blue Bubble Jacket

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Blue Denim Jacket

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Yellow

Pros; Wearing the color of the sun the brain will associate you with happiness and joy.
Cons; In fashion this is the most difficult color for the eye to assimilate, if you use it too much people will tend to avoid you

How to use it: Due to the nature of this color, combining it with other colors to increase tolerance for yellow also works well. The best combinations that go with yellow are harmonic and contrasting.

Yellow cold shoulder sweater

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Yellow sweater

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Yellow sweater

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Orange

Pros: In fashion, orange causes people to perceive you as a friendly, bold and warm person. By nature, orange is a color that conveys vitality, enthusiasm, action and youth. Because of this, wearing orange will also project you as an optimistic person.
Also, associated with the warmth and fall harvest, people who wear orange are perceived to have a strong personality.

Cons: In fashion, orange is also a color with resistance, that is, after long periods of time people will tend to avoid you. Sharing some properties of red, the color orange will also alert people to a lesser degree.

How to use it:

The color orange, like red, stimulates strong emotions. Bright orange, like bright red, will attract attention and evoke intense emotions, so wear it at social events and avoid wearing it in job interviews, negotiations, and when expecting a confrontation.

Orange top

Orange sweater

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Purple

Pros: This is the rarest color in nature. Due to the scarcity of this color, the brain is not used to seeing purple, so thanks to this people will perceive you as an enigmatic, mysterious, sophisticated and elegant person. People also associate purple with royalty and luxury.

Cons: Wearing purple frequently, especially in dark tones, can cause you to be perceived as a nostalgic, melancholic and sad person.

When to use it: Purple is a status symbol so it goes very well in refined and sophisticated environments. Also in social events incites curiosity in people so that they want to meet you.

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Green

Pros: Green is the most relaxing color for human eyes. Thanks to this, people will perceive you as a reliable, serious and trustworthy person.

Cons: In fashion the green color is difficult to combine.

How to use it; Knowing how to combine it, this color goes wonderfully for your day to day, which makes it an essential color for your wardrobe. The best colors to combine it are brown, white or blue. In night situations we recommend using other colors.

Green jacket

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Brown:
The brown color communicates credibility and stability. This is the color of the earth and of abundance in nature. In addition, it is an excellent color for conveying information, as it creates a neutral environment for open discussions. Finally, it should be noted that brown is a color much more sought after by men than by women.
Cons; This color goes unnoticed after a long time and usually loses its presence.
When to use it; Brown is a great color to empathize with people so it tends to be great in work environments but it is not the best to use in dominant or leadership situations.

 

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Brown Jacket

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Pink

Pros: Pink is an emotional color and when wearing it, makes people to be kind, soft and deep, thus transmitting affection, love and protection. Therefore, it takes us away from loneliness and transforms us into sensitive people. Pink is a color derived from red, but mitigated by the purity of white. If red reflects the most sexual part, pink is associated with altruistic and true love, indicating romanticism, charm, beauty, sweetness, delicacy, refinement, calm and tenderness.

Cons: Wearing pink continuously causes a drop in energy in the mood. However, the tolerance to pink is relatively higher compared to other colors.

How to use it; Par excellence, the color pink is the maximum symbol of femininity. It is ideal for situations where you want to accentuate your feminine attributes, like red, pink is an excellent choice for a romantic date. While red has an impulsive effect, pink has a more subtle effect on users.

Pink jacket

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Pink top

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Pink jacket

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Now that you know the secrets, the next step is to use it in your everyday life. If you liked it, share this article on social networks

You may also be interested in: Fashion theory: how to combine your clothes according to the occasion

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